Visa, OCBC Bank, NTUC FairPrice and NTUC Link commemorate SG50 by supporting 500 underprivileged families


Singapore - As part of Singapore’s celebrations for SG50, Visa has partnered with OCBC Bank, NTUC FairPrice and NTUC Link to provide 500 families supported by Food from the Heart with S$40,000 worth of groceries and daily necessities.

The event commenced on 27 June as 80 families, joined by the 40 volunteers from Visa, OCBC Bank, NTUC Link and NTUC FairPrice, did their grocery shopping at the FairPrice Xtra outlet at Changi Business Park. Each family was given NTUC FairPrice vouchers worth S$80 and the volunteers helped to advise families on how to make wise budgeting decisions when doing their shopping. The second community event will be held on 4 July and the remaining 340 families will have the choice to visit any NTUC FairPrice outlet to do their shopping at their own time.

Ms. Ooi Huey Tyng, Visa Country Manager for Singapore and Brunei, said, “At Visa, we strongly believe in giving back to our local community and have always been proactive in lending a hand to local charities in a number of ways. We are delighted that one of Singapore’s major banks, OCBC Bank, the NTUC Link loyalty programme and the biggest local retailer, NTUC FairPrice, have come forward as partners. As we celebrate SG50 together this year, we want to make sure that the underprivileged are not left behind and we hope that our donations will make this special year even more meaningful for the 500 families involved. ”

Mr Ching Wei Hong, Chief Operating Officer, OCBC Bank, said, “With our ingrained culture of contributing to society and supporting the community, especially when it comes to lending a helping hand to the less privileged amongst us, this project holds much meaning for us . As trusted business partners, we are glad to be able to collaborate with both Visa and NTUC FairPrice in this very meaningful cause. It is very heartening to see the beneficiaries’ show of appreciation towards our staff during the event.”

Mr. Seah Kian Peng, CEO, NTUC FairPrice, added, “FairPrice has grown in tandem with our country, whilst upholding our social mission of doing good for the community. We remain compassionate and steadfast in reaching out to the less fortunate through our various philanthropic initiatives and community engagement activities to make a difference. We are pleased to celebrate our nation’s 50th birthday with like-minded partners in continuing to do good for our community and to provide a better life for all.”

“NTUC Link’s core mission is to serve and support the working families of Singapore. We are delighted to have the opportunity through Food from the Heart, to make a contribution to families in need. Grateful for our nation’s 50 years of progress that has greatly enriched so many lives, we are ever-ready to open our hearts to help and serve those in our community that have been less fortunate”, concluded Mr Tony Tan, CEO of NTUC Link.


About Visa

Visa is a global payments technology company that connects consumers, businesses, financial institutions, and governments in more than 200 countries and territories to fast, secure and reliable electronic payments. We operate one of the world’s most advanced processing networks — VisaNet — that is capable of handling more than 47,000 transaction messages a second, with fraud protection for consumers and assured payment for merchants. Visa is not a bank and does not issue cards, extend credit or set rates and fees for consumers. Visa’s innovations, however, enable its financial institution customers to offer consumers more choices: pay now with debit, ahead of time with prepaid or later with credit products. For more information, visit, and @VisaNews.

About OCBC

OCBC Bank is the longest established Singapore bank, formed in 1932 from the merger of three local banks, the oldest of which was founded in 1912. It is now the second largest financial services group in Southeast Asia by assets and one of the world’s most highly-rated banks, with an Aa1 rating from Moody’s. Recognised for its financial strength and stability, OCBC Bank is consistently ranked among the world’s strongest and safest banks by leading market research firms and publications.

OCBC Bank and its subsidiaries offer a broad array of commercial banking, specialist financial and wealth management services, ranging from consumer, corporate, investment, private and transaction banking to treasury, insurance, asset management and stockbroking services.

OCBC Bank’s key markets are Singapore, Malaysia, Indonesia and Greater China. It has over 630 branches and representative offices in 18 countries and territories. These include the more than 330 branches and offices in Indonesia operated by subsidiary Bank OCBC NISP, and 95 branches and offices in Mainland China, Hong Kong and Macau under OCBC Wing Hang.

OCBC Bank’s private banking services are provided by subsidiary Bank of Singapore, which has received increasing industry recognition as Asia’s Global Private Bank, and was voted “Outstanding Private Bank in Southeast Asia in 2014” by Private Banker International.

OCBC Bank's insurance subsidiary, Great Eastern Holdings, is the oldest and most established life insurance group in Singapore and Malaysia. Its asset management subsidiary, Lion Global Investors, is one of the largest private sector asset management companies in Southeast Asia.

For more information, please visit

About NTUC FairPrice

NTUC Fairprice Co-operative Ltd was founded by the labour movement in 1973, with a social mission to moderate the cost of living in Singapore. From one supermarket, it has grown to become Singapore’s largest retailer serving about 400,000 shoppers daily, with a network of over 120 outlets, comprising FairPrice supermarkets, FairPrice Finest and FairPriceXtra. Its convenience arm comprises a network of over 160 FairPrice Xpress and Cheers convenience stores, which serves over 100,000 customers daily. NTUC FairPrice also owns a Fresh Food Distribution Centre and a centralised warehousing and distribution company.

Today, with its multiple retail formats serving the varied needs and interests of people from all walks of life, NTUC FairPrice has kept pace with the changing needs of its customers while remaining committed to its social mission and its aspiration to be Singapore’s leading world-class retailer with a heart.

Guided by the philosophy to do well in order to do good for the community, NTUC FairPrice set up the FairPrice Foundation in 2008 to focus its giving efforts to provide a better life for the community. FairPrice Foundation focuses its giving on three strategic thrusts – the poor and needy, nation building and community bonding, and advancing workers’ welfare. FairPrice has since donated over $88 million to the Foundation to further these three areas of focus.
For more information on NTUC FairPrice, visit

About NTUC Link

Incorporated in 1998, NTUC Link Private Limited aims to deliver greater value and savings to members through its strategic partnerships with popular quality merchants who can offer LinkPoints and other attractive rewards. As a social enterprise, NTUC Link focuses on giving back to society and stretching the value of members’ dollars through LinkPoints and discounts.

NTUC Link spearheads Plus!, Singapore’s largest and most successful consumer loyalty and rewards programme. The Plus! Programme has 1.6 million members and over 1,000 participating merchant outlets featuring instant redemption, online rewards and innovative redemption promotions. Members can also enjoy rewards when using the Plus! VISA payment card at millions of VISA locations worldwide.

The Plus! Programme reaffirms NTUC Link’s mission to bring more relevant privileges and benefits to NTUC Members, customers of NTUC social enterprises and the general population of Singapore. For more information on NTUC Link, visit