Insights

Beyond the Bloom: How the Sakura season created an economic boost to Japan

Visa data shows how the economy and businesses benefit from blooming of the cherry blossoms

17

Prefectures analysed by Visa.

50 %

Increase in inbound traveller spending in Japan during the Sakura season.

43 %

Increase in the number of cross-border transactions in Japan during the Sakura season.