Improve your customer payment experience

Visa Sensory Branding offers your customers a consistent payment experience for their approved Visa transactions.

Welcome to sensory branding

As the payment industry evolves, consumers want to know they can securely use new payment methods. Visa Sensory Branding helps consumers feel confident when making purchases. Using sight, sound and a haptic vibration on applicable devices, it confirms an approved Visa transaction.
A smartwatch, a laptop, a smartphone, and a sales terminal all showing a circle with a checkmark in it and the word Approved below.

Discover the benefits to your business

There’s a surge in new payment methods around the world. Instil trust in your customers with a dependable payment experience they can expect.
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Gain a competitive edge for your business

See how Visa Sensory Branding can help you attract customers and give your business an added advantage.
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Less than a second in length, Visa Sensory Branding was found to signal speed and convenience.²
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94 percent cited greater favourability toward merchants.³
Illustration of a shield with a checkmark in the corner representing trusted transactions.


Sensory branding helps to increase consumer confidence and sense of security.
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Visa Sensory Branding creates a more consistent payment experience.


Get answers to frequently asked questions.