1. Ramp up productivity with digital tools
Find yourself racing against time as you juggle multiple tasks at once? Don’t let undue stress from day-to-day administration and operations interrupt your flow.
Get more done without breaking a sweat with office-related applications – from smart inboxes and scheduling apps to cloud storage and productivity tools, get all the tools you need to collaborate effectively with partners.
To help you make better use of your time and maximise your business potential, Visa is offering customers the following office productivity tools when they pay with their Visa business cards:
- G Suite: Improve productivity and manage your business with up to 21% off on G Suite’s solutions
- Microsoft Office: Get 10% off Office 365 Business Standard package
2. Get discovered online
It’s easy to get lost among the millions. Luckily, with search engine optimisation (SEO) in place, customers can quickly and easily find your business when searching online.
To optimise your website, use relevant keywords related to your product or service and integrate them into your site content. Search engines identify and rank websites according to content, so using keywords can help searchers find you more easily and drive traffic to your website.
3. Use targeted advertisements to capture the right audience
Looking to gain more visibility for your brand and widen your reach online? Use search engine marketing (SEM)—targeted advertising on search result pages—to reach potential customers at the right time and place.
There are also many other ways to advertise online. Banner advertisements on web pages, social media platforms and mobile applications are different digital advertising methods to help you target specific demographics, and allow you to optimise your marketing dollars more efficiently.
To get started in driving customer acquisition and boosting sales, you can try Google Ads risk-free with this current Visa offer: 100% cashback on up to first $100 spend with Google Ads.
4. Build customer loyalty through personalisation
Customers today value personalisation. Create that personal touch and connect directly with customers via email marketing. Use timely notifications on special offers, contests and events to keep customers up-to-date and remain top-of-mind.
When building customer loyalty, communication has to be a two-way process. The right platforms and channels should be accessible 24/7 to monitor reviews and respond promptly.
5. Tap into business networking platforms to generate leads
Building an online presence on business networking platforms such as LinkedIn is a great way to build a credible following and drive brand awareness. With a variety of marketing tools available for every business size and type, LinkedIn for Business can help you discover and connect with potential vendors, partners and customers to grow your business.
With LinkedIn Learning, you can also participate in various business management and finance courses to upgrade your skills and successfully navigate the challenges of today’s economy.
Best Practice Disclaimer:
These materials and best practice recommendations are provided for informational purposes only and should not be relied upon for marketing, legal, regulatory or other advice. Recommended marketing materials should be independently evaluated in light of your specific business needs and any applicable laws and regulations. Visa is not responsible for your use of the marketing materials, best practice recommendations, or other information, including errors of any kind, contained in this document.
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