Click to Pay for Issuers | Transform online checkout

Click to Pay transforms the online checkout

Click to Pay ‍‍is a tokenised solution that helps turn online shopping into an effortless experience, creating the new standard in online checkout.¹

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Speed up online checkout

As an issuer, you can benefit from a streamlined online checkout experience.

Stay top of wallet

Improve the customer’s payment experience and help stay top of wallet.

Strengthen relationships

Retain brand value through issuer activation and lifecycle management.

Manage costs

Stay ahead of the proliferation of digital wallets and buttons in the checkout experience.

Customers are already embracing Click to Pay

Growth

128 %

Year-over-year growth in tokenised Click to Pay transactions from Q3 FY23 to Q3 FY24²

Perception

89 %

of customers perceived Click to Pay as good, if not better, than other digital payment methods³

Like contactless, but online

Click to Pay can work with your brand, making it easy to enrol and communicate new card-level features to cardholders.

Lloyds leads the way with Click to Pay

The number one issuer in Europe with 20 million active users launched Click to Pay to increase card utility and demonstrate greater speed, security and choice for online checkout.

“Click to Pay is a win-win. It enables an innovative, secure and consistent checkout experience.”

— Lloyds Banking Group

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Start offering Click to Pay as a card-level feature today

Join the many other issuers that offer Click to Pay for their Visa cards.

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Answers for the rest of your questions

Accepting Click to Pay is easy. However, if you still have questions about the process, we are here to help.

: Click to Pay is the new standard in online checkout and is an easy, secure way to check out online or in app. Click to Pay is an EMVCo global standard and is tokenised by design. It enables a safer, faster checkout by removing the need for consumers to manually enter card details.

Here is how it works:

Consumers look for the Click to Pay icon‍‍ during checkout

Enter their email address

Confirm their identity

Choose the card to use

Complete the purchase, and that is it!
: Click to Pay helps issuers with retaining and deepening cardholder relationships by providing cardholders with a safer, easier way to shop online while using cards from their trusted bank. Issuers can incorporate Click to Pay as a standard feature of their cards by automatically enrolling cardholders, making Click to Pay a ready-to-use feature of their card like contactless, but online.
: Issuers may contact their Visa representative or visit the Click to Pay page on Visa Online (VOL).

EMV® is a registered trademark in the US and other countries and an unregistered trademark elsewhere. The EMV trademark is owned by EMVCo, LLC.
The Click to Pay icon, consisting of a double sequential right-pointing chevron, is a trademark owned by and used with the permission of EMVCo, LLC.
128% Year-Over-Year growth in tokenised Click to Pay transactions” is based on comparing FY23 Q3 to FY24 Q3 VisaNet, April 2023–June 2024.
IPSOS consumer research 2023, UK and Spain sample.

UX is provided for illustrative purposes only.

Click to Pay transforms the online checkout